News

Ideology & values of the brand
From the u(dys)topian future realms emerges the post-apocalyptic, sustainable brand that explores identity, survival, and transformation through intentional and conscious handcrafted & upsycled garments. 7.23 a value-driven, feminine-led brand that generates real ambition without manipulation, overproduction, or loss of meaning. A post-apocalyptic, symbolic brand that explores identity, survival, and transformation through intentional, conscious objects while operating as a real, sustainable business. This is not just another brand contributing to the culture of fast consumption & adding it's part to the problem, but is, rather a solution.  7.23 is built on... Read more...
New identity emerging!
A new era approaches! Welcome to a new official 7.23 store. Dive deep into the unknown, the u(dys)topian realm where old meets the new through unique, sustainable & transformational way.... Read more...